“Informed” will be meeting with experts in the field of mobile app development as well as the restaurant industry to provide viewers with insight into how these apps have affected the success of restaurants.
The increasing number of people using personal devices like smart phones, tablets, and even smart watches means that there is an “app for everything”. The restaurant business is no exception; they have jumped into the world of mobile apps to provide users with discounts and other such incentives to get them into their restaurant over others. Places like McDonalds and Starbucks even use the apps to allow customers to pay in store, or do pre-orders to avoid standing in long lines. In addition to the restaurant specific apps, there are also those like OpenTable and UrbanSpoon that allow users to search for restaurants using a plethora of options so they can find exactly what they want.
“Informed” is always bringing the most relevant and hard-hitting topics to the American viewing public by distributing its episodes to Public Television PBS Member stations. Join host Rob Lowe in this latest episode as he opens the door on mobile apps for restaurants.